Paris greets Indonesian fashion with enthusiasm

Located in the heart of Paris in Forum des Halles, Paris Fashion Week regulars SOE Jakarta and WilsenWillim are contributing to the store’s collection, while Kaula Leatherworks will host exclusive workshops on leather crafting and making accessories from June 25 to 29.

Three Indonesian fashion brands are participating in a Paris pop-up store, and the response is invigorating.

According to a press statement, selected pieces of Indonesian fashion are showcased at the L'Exception concept store under the theme “French Kiss Asia” from June 14 to 23.

Read also: Ministers reject charge of 1p an item to clean up fast fashion

Located in the heart of Paris in Forum des Halles, Paris Fashion Week regulars SOE Jakarta and WilsenWillim are contributing to the store’s collection, while Kaula Leatherworks will host exclusive workshops on leather crafting and making accessories from June 25 to 29.

WilsenWilhem designer Diaz expresses her excitement about the event: “It's an excellent opportunity to observe the intrigue surrounding Indonesian fashion design, not just from local Parisians but from people all over the world, since the location of the pop-up store is a popular tourist destination.”

SOE Jakarta designer Monique expressed similar enthusiasm, announcing her optimism for SOE Jakarta’s work’s contributions to the growing sustainable-yet-ethical fashion movement. “We always involve handweavers from various parts of Indonesia in the development of the material we use.”

The event, organized by Parisian fashion agency Rendezvoo, involves four other foreign countries: Singapore, South Korea, Japan and China. A total of 300 invited guests attended the event, which include buyers, fashion industry players and journalists. 

Ministers reject charge of 1p an item to clean up fast fashion

Government backs voluntary measures for clothing industry despite environmental costs

The MPs report, fixing fashion, was published in February and revealed that UK shoppers buy more new clothes than any other European country, and roughly twice as many as in Germany and Italy. It also said textile production contributes more emissions to the climate crisis than international aviation and shipping combined, consumes lake-sized volumes of fresh water and creates chemical and microplastic pollution

How to cure the shopping addiction that’s destroying our planet 

The cross-party EAC said there should be a ban on incinerating or landfilling unsold clothes that can be reused or recycled. But the government said: “We believe that positive approaches are required to find outlets for waste textiles rather than simply imposing a landfill ban.”

The MPs also recommended mandatory environmental targets for fashion retailers with a turnover above £36m. However, the government said it would only “encourage the wider industry to take part in [the voluntary]  sustainable clothing action plan (Scap)”.

Just 11 fashion retailers have signed up to Scap and the recycling charity that runs it, Wrap, has lost 80% of its government funding since 2010. The EAC also presented evidence from Wrap that the impact of the increasing sales of clothing each year outweighs the effeciancy saving being made in carbon emissions and water use.

“Fashion producers should be forced to clear up the mountains of waste they create,” said EAC chair Mary Creagh. “The government has rejected our call, demonstrating that it is content to tolerate practices that trash the environment, having just committed to net zero emission target. Urgent action must be taken to change the fast-fashion business model which produces cheap clothes that cost the earth.”

Trawling for trash: the brands turning plastic pollution into fashion

The government said in response: “We recognise how crucial it is for the environmental and social impacts to be well managed, particularly in this era of fast fashion … In our response we explain the action already being taken in respect of clothing and outline our [existing] plans for the future.” But none of the EAC recommendations were accepted.

These include a reduced rate of VAT on clothes repair services, as implemented in Sweden, and that fashion companies whose products have lower environmental impacts should be rewarded by government schemes and those that do not should be penalised.

A recent survey for fashion trade  reportedpublication draper that 85% of 370 brands, retailers and suppliers thought the government was not doing enough to help the fashion industry become more sustainable, with 69% supporting the 1p a garment charge. Most (60%) said the main barrier to becoming more sustainable is that it drives up costs, with 36% saying shoppers are unwilling to pay for sustainable fashion.

Australian fashion retailer Cotton On Group comes to India

Australia’s largest fashion retailer, Cotton On Group, is now in India through an exclusive deal with e-commerce platform Myntra. Among the retailer’s portfolio of eight brands, Cotton On (apparel) and Rubi (accessories)—are currently available here while the rest will follow suit by 2020. Following the digital launch in April , the conglomerate plans to launch its own online and offline stores over the next two years. Lounge spoke to Sumanto Das, co-founder of Singapore-based AVS Global Network which manages the firm, on the new venture. 

What inspired the launch of Cotton On Group in India?

Predominantly, there has been a majority of American and European brands in the Indian retail space. With the advent of style categories such as streetwear, sportswear and athleisure, there is a huge demand for fresh fashion, and that’s what Cotton On is known for.

Can you describe the brand styles?

Even though the brand styles are trend-driven, they are rendered in an unassumingly easy-going manner. Essential streetwear such as jackets, separates, dresses, etc., with none or simple prints, and denim constitute a big part of the brands. One of the brands, Tbar, has collaborated with other brands such as Disney, Universal Music, Virgin, etc., to make T-shirts. Rubi is known for shoes and bags, while Typo is good for other quirky accessories.

Your take on the Indian market and its consumption patterns?

Sportswear and streetwear used to be a very small market in India but are now slowly picking up. Many consumers are becoming conscious of the importance of health and fitness, and it’s making them savvy about brands which meet their lifestyle expectation.

Consumers are gradually shifting towards brands that want to connect to them. They are now digitally discovering fashion, and, because of that, the brands’ relationships with their consumers have to be authentic.

What challenges and opportunities do you expect here?

A definite risk is how underplayed Australian culture is in India. Building that genuine connection and brand awareness will take time to reach the country’s many subcultures. But it could work as an opportunity to build a new story around the brand with our customers.

Artwork of Shapes for Elements of Design

                                          Shapes 

As we have already learnt about dots and lines, our next step will be shapes. 

Shapes are basically set of minimum 3 lines which joins together and make a specific area. 

Shapes are mainly divided into 2 types.

1.Geometrical form shapes.

2.Floral or free form shapes.

The first one Gemetrical Shapes are usually defined by mathematical terms. Mostly all man made things are recognized by these shapes. They are even form of shapes.

Example : Square, Triangle, Rectangle, Circle etc.

The second one that is floral or free form shapes holds a very complex definition. It is irregular and uneven in shape. These shapes are mostly found in nature and are not man made objects. 

Example: Flower petals, Clouds, Rocks, Leaves etc.

Now let us look at some of the patterns that we can draw using these shapes

GEOMETRICAL SHAPES

FLORAL SHAPES

P.S. We make all these shapes using different forms of lines and we make lines using consecutive dots . 

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Mood artwork of Lines for Elements of Design

LINES

The consecutive dots forms a line. Just like dots line is another fundamental elements of design. It carries a great weightage in a designing field. Lines are all about movements and directions. It takes our eyes from one space to another. It connects as well as separate two dots.
 There are 2 types of line:

1. Thick Lines :It shows the quantity of the mass.
2. Thin Lines : It shows the quality of the mass.

There are 4 kinds of line:

1. Curved Lines
2. Straight Lines
3. Wavy Lines
4. Spiral Lines

The pictures given bellow tells how to use these lines to show different emotions and create different patterns.

                                                                                                                                                                                                                                                                                                       

ILLUSION

RELIGIOUS

NOVELTY 

Emotions artwork for Elements of Design

DOTS 

As beginners, the basic thing that we have to understand is the role of a single point in the designing field. Back in 90's we had a very famous pattern known as "polka dots" , which is although not trending right now still we find its pattern on garments.

Every thing starts from a dot so it is important for us to know the different versions of dot which are, Small dots and Big dots . The picture given below shows how to express an emotion just through a pattern of dots.

ECSTATIC

FESTIVE