Located in the heart of Paris in Forum des Halles, Paris Fashion Week regulars SOE Jakarta and WilsenWillim are contributing to the store’s collection, while Kaula Leatherworks will host exclusive workshops on leather crafting and making accessories from June 25 to 29.
Three Indonesian fashion brands are participating in a Paris pop-up store, and the response is invigorating.
According to a press statement, selected pieces of Indonesian fashion are showcased at the L'Exception concept store under the theme “French Kiss Asia” from June 14 to 23.
Located in the heart of Paris in Forum des Halles, Paris Fashion Week regulars SOE Jakarta and WilsenWillim are contributing to the store’s collection, while Kaula Leatherworks will host exclusive workshops on leather crafting and making accessories from June 25 to 29.
WilsenWilhem designer Diaz expresses her excitement about the event: “It's an excellent opportunity to observe the intrigue surrounding Indonesian fashion design, not just from local Parisians but from people all over the world, since the location of the pop-up store is a popular tourist destination.”
SOE Jakarta designer Monique expressed similar enthusiasm, announcing her optimism for SOE Jakarta’s work’s contributions to the growing sustainable-yet-ethical fashion movement. “We always involve handweavers from various parts of Indonesia in the development of the material we use.”
The event, organized by Parisian fashion agency Rendezvoo, involves four other foreign countries: Singapore, South Korea, Japan and China. A total of 300 invited guests attended the event, which include buyers, fashion industry players and journalists.
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